Peter Zheng

As Product Lead & Founder, Peter led the development and acquisition of a subscription management platform by Toast, building a robust team and scaling revenue through product-led growth.

• Led the development and successful acquisition of an IP-driven subscription management platform by Toast, a leading restaurant technology provider.
• Recruited and onboarded a high-performing team of over 40 professionals, leveraging a network of talent from companies like Meta, UBS, and Tumblr.
• Architected and launched a comprehensive product suite, delivering over 100 features in weeks versus months by optimizing cross-functional collaboration and leveraging tools like Notion and Zapier.
• Achieved 8x revenue growth, reaching $50,000 ARR with double-digit monthly growth, acquiring 100+ stores and 5000+ customers through product-led growth and user feedback.

As Interim Head of Product, Peter directed B2B2C product strategy and team development, scaling financial assets from $500 million to $1.6 billion through product-led growth and strategic partnerships.

• Directed B2B2C product initiatives, establishing an organizational structure and leading a team of 15 cross-functional stakeholders.
• Implemented product-led growth strategies and forged key partnerships, contributing to a 3x increase in assets under management from $500 million to $1.6 billion.
• Spearheaded agile product development with C-Suite stakeholders, delivering over 20 features, including detailed flow diagrams and user specifications, using Figma, Miro, and Adobe.
• Accelerated feature-to-market delivery by 50% through optimized daily standups and streamlined development processes.

As Product Manager, Peter managed core ads enforcement systems and AI/ML frameworks, driving hundreds of millions in revenue and ensuring government compliance across Meta's family of applications.

• Achieved two promotions, advancing from Instagram to Facebook and then into Meta, overseeing product initiatives across the entire family of applications.
• Managed the B2C SaaS core ads enforcement system and A/B testing, impacting over 4 billion e-commerce users globally.
• Delivered AI/ML frameworks and features that generated hundreds of millions in bottom-line revenue.
• Guided executive teams to ensure government compliance for ad enforcement products and analytics across multiple platforms.

As Researcher, Peter designed and executed 15 large-scale scientific studies, led a team of 6 research assistants, and secured over 15 competitive grants, resulting in multiple peer-reviewed publications and academic citations.

• Designed and executed 15 large-scale scientific studies, leading to multiple peer-reviewed publications with 1st and 2nd author credits and 39 citations on Google Scholar.
• Directed a team of 6 research assistants in performing statistical software analysis on over 20,000 dataset points.
• Successfully secured over 15 competitive grants, including NIH funding, with research findings cited in academic textbooks and policy contexts.

Served on the Board of Directors for multiple nonprofits dedicated to supporting LGBQTIA+ youth and addressing veteran homelessness.

Owned and managed a group of three Chinese restaurants, overseeing all operational and financial aspects.

Recognized as one of the Top LGBQTIA+ leaders globally by Gaingels in their 2024 edition for impactful contributions (https://gaingels.com/pete-zheng).